If you want to go fast, go alone. If you want to go far, go together. What we...– Al Gore
Everybody is a genius. But if you judge a fish by its ability to climb a tree,...– Albert Einstein
Augmented reality usage in marketing
Written by Jimmy Mallet. In an increasingly difficult economic environment, marketing departments are competing to create innovative ideas to launch their products, with internet as strategic vector. With the multiplication of smartphones and applications, but also the development of mobile Internet increasing information availability everywhere, many companies are investing in Web marketing. A...
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Uncertainty must be an engine, changes offer opportunities, live your projects...
Inbound Marketing Ecosystem, how does it look like...
Created by Volinsky Consulting
The 45 Most Powerful Images Of 2011 →
checkthetrends: Photography by Aaron Fuhrman : zeitlosimagery Source : buzzfeed.com
Is pleasure higher in possessing an object or in...
Written by Jimmy Mallet. In 1991, you had to work 3 months to buy a computer, 4months1/2 to afford a television, and almost 16 months for a car. Today, you have to work 20 days for a computer, 50 hours for a flat screen TV and a little more than 11 months to buy a new car (Source Capital in August 2011 No. 239). Proof that, even if we do not always notice, our purchasing power has increased...
We entered the era of marketing frustration. The pleasure is higher in the...
Hear from more than 1,700 Chief Marketing Officers
Today’s customers can shop around the globe, find out more than ever before about the organizations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. The expectations of consumers, citizens and business customers are soaring. And they can make or break brands overnight. IBM Institute for Business Value just released their 2011 IBM Global...
With social media, you never get a second chance to make a first impression
Social media around the world 2011
Social media around the world 2011 Free research report of a global social media study. Results cover 35 countries. More than 9000 people participated. View more presentations from steven van belleghem
A marketing buzz can quickly slip
Written by Jimmy Mallet. HP recently announced that they will stop developping WebOS, the operating system of its “HP Touchpad”. With a no-longer supported OS (so no future for the product), a large sell-off of the Touchpad was initiated, with prices down from 499 euros to 99 euros for the 16 gigas. All e-sellers have run out of their stocks in a few minutes the next day. All but one,...
Impact of crowdsourcing on marketing
Written by Jimmy Mallet. The amount of information available has increased dramatically. According to Eric Schmidt, former CEO of Google: “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” As described by Jeff Howe in 2006, editor of Wired Magazine: “The exponential increase of this mass of data combined with...
Every two days now we create as much information as we did from the dawn of...– Eric Schmidt, former CEO of Google
Spend 10 minutes per day to do your marketing
Written by Jimmy Mallet. 9:00: you arrive at the office. The first thing you do is turn on your laptop and you take a look at your e-mails. 10:45: almost two hours that you’re solving problems today, those you have not had time to finish yesterday the evening, those which have been created at night … it’s time to take a cup of coffee before your first meeting. 12:30: The meeting...
Do you really know your clients ?
Written by Jimmy Mallet. One goal of marketing is to analyze customer needs, to create an appropriate offer and thus create interest and trigger the purchase. In other words, make selling easier and buying more attractive. An example: when a customer enters a store to buy a drill bit, the seller must know if it’s just to drill through wood, concrete or metal! I hear you say, it’s easy....
When a customer enters a store to buy a drill bit, his real need is not to buy...
The "QR" codes, a growing marketing tool
Written by Jimmy Mallet. “QR” codes were not invented recently as one might think. They come from an old technology invented a few decades ago, and were used for the first time in logistics management for the automotive industry in Japan. However this technology has increased substantially recently as a marketing tool and we see these codes everywhere. A “QR” code (for...
The "Waaa" effect, to create value
Written by Jimmy Mallet. As a consumer, you’ve probably already made this objection to a vendor during a discussion “- You’re too expensive!”. If this is the case, the seller will not have much to answer except claiming the benefits of its product or service. This will sometimes work, but in most cases, you will stay with your first impression. So what is the...
Social media, the future of marketing ?
Written by Jimmy Mallet. There is much talk of social networks. Linked, Facebook, Twitter, Google +, Ping, and so on so the list could be long. Marketing professionals are also using them now as a new vehicle for communication, more or less under control. It is indeed tempting to use them. Usually we think it is free and a message can be easily and quickly sent to an audience that is...
If marketing was only a science, everyone would be able to do it - it’s the part...– Jimmy Mallet
WHAT IS MARKETING ??
Written by Jimmy Mallet. By definition, marketing is a discipline to design, promote and sell a product tailored to the needs of consumers. There are many misconceptions about this discipline. “Marketing is selling”, “marketing is there to organize events and to advertise …” and so on and best … besides, how many of us have already been faced with...